Marketing Tools McKinley offers many FREE tools to better plan your Business and Marketing efforts: (See our download tab) o Literature Evaluation o Business Evaluation o Cost and Payback Calculator o Marketing Strategy Overview o Monopolize Your Marketplace 2 CD Set o Principle of Great Marketing 36 Pg Booklet o How to Build a Business Plan. In addition to our many free tools, McKinley also offers a comprehensive $299 10-CD set designed to provide self motovated business owners the information needed to bring even the most sophisticated product launch on-line. It teaches you all of the following topics: The Marketing Equation: The foundation of our entire Monopolize Your Marketplace System - Interrupt, Engage, Educate, and Offer. Implementing The Market Equation: Go through the "discovery" process to identify customer hot buttons and create your unique case. Innovation: Find out how to "build a better mousetrap" and stay ahead of the pack through competitive leadership. Presenting Your Case: The most important part of Strategic Marketing is "How you say it." Learn how to articulate your message in a powerful, instantly impactful way. Master Letters: This is your "Case Overview" that serves as a foundation for everything else you write...including ads, reports, scripts, etc. Creating Advertising: Learn how to create ads that work from a headline, layout, and content standpoint. Also, learn how to deal with advertising agencies and ad salespeople and avoid getting ripped off. Industry Category Strategies: General strategies for 7 major industry categories are discussed including service businesses, professionals, mass retailers, and specialty retailers...as well as companies that sell products to resellers and companies that sell products to end users. Franchising Your Sales System: Create a systematized approach to your marketing that ensures you get optimal results every single time. Turn your company into a selling machine without having to rely on superstar salespeople. Lead Generators: Learn how to generate 2 to 100 times more leads than you do Testing Concepts: Never make a major marketing mistake again by testing everything you do first. Let the marketplace tell you what it will respond to instead of trying to be a "guessing genius." Marketing Tools: Use websites, reports, audios, videos, sales scripts, signage, and other marketing tools to educate prospects and build your case and Franchise Your Sales System. Hopper Systems: Nurture your prospects along the Educational Spectrum until they become ready to buy. Do this by sending powerful, well-articulated mailers, emails, and faxes. Knock-Down Lists: Create a list of prospects who you'd really like to get as customers, and go to work on them with a combination of marketing and relationship selling. Perpetual Selling Strategies: Learn how to get customers to come back over and over again to give you a steady, reliable stream of sales...and increased profits. Joint Ventures: Find out how to leverage other companies' customer lists to your advantage and how you can profit from making your customers available to them. Upselling Strategies: Learn how to maximize each transaction with your customers by selling them more of your products or services each time they buy from you. Referral Systems: Get your customers to give you referrals and feel good about doing so by setting up a win/win/win situation. Training seminars are available both on and off site if desired. Cost based on location.