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Taking a company’s Marketing and Advertising to the next level takes a lot of planning and forethought. Breaking onto the business scene and devouring the market share requires planning precision and focus. The McKinley Team guides and simplifies the process. McKinley produces results by implementing an overall strategy to take over the lion's share of any business industry.
It’s a universal fact that when a person is in the market to buy something (regardless of what it is), they always, always, always want the best deal they can find. Think for a moment: do you ever hear someone say,
“I met with 7 vendors, sat through 5 long-winded presentations, and looked at 38 different samples.
After all that due diligence, I enthusiastically
threw down $2,500 for the 3rd best deal!”
Not likely! Everyone wants the absolute best deal they can find…always! The key is making sure you’re the vendor holding their hand, leading them to that “best deal”…
Which Better Be YOU!
McKinley Marketing takes you through a step-by-step system that makes it possible to actually pull that off. You’ll be one of the only vendors among your competitors who plays “consumer advocate” for your prospects by giving them the information they need to sort through all the clutter and noise!
Please review this list of services to understand how you get everything you need to harness your idea and reach success.
Strategic Marketing:
There are really two sides to every marketing campaign. The first has to do with the overall strategy of your Marketing plan. It involves what you say and how you say it. The development of the Strategic Marketing Plan consist of writing marketing pieces that follow the Marketing Equation and developing an overall plan of what to say, and who to say it to.
The first step is to figure out who is qualified to buy what you sell. Ask yourself: Under what circumstances does the typical prospect start to think about buying what we sell? The next step is to determine what is most important to your prospects when buying what you sell. What problems and frustrations do they have when dealing with your industry? This information is key when it comes to the third step which is listing and identifying everything that a typical prospect might need to know when buying what you sell.
Once you have done this initial case building work, you will be ready for steps four and five which are developing the case and producing the specific evidence to prove that you are the person to do business with regardless of price.
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Tactical Marketing:
Your Strategic Marketing Plan has to do with what you say, how you say it, and to whom you say it. Your Tactical Marketing program on the other hand has to do with the execution of that strategic marketing plan to generate leads, place media, and implement a follow-up system. We call the tactical marketing program Franchising Your Sales System because it has to do with systematizing the entire marketing and sales process. If you don’t have a marketing system, you’ll be stuck in a hit-and-miss mode that wastes time, talent, and money.
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Market Research and Surveys:
Will your product(s) sell? Are there specific standards your product must meet in order to be sold? What distribution channels should you consider? These and other questions can be answered by McKinley Research Analysts
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Business Plan Development:
The importance of a comprehensive, thoughtful business plan cannot be overemphasized. Much hinges on it: outside funding, credit from suppliers, management of your operation and finances, promotion and marketing of your business, and achievement of your goals and objectives
Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.
A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs sales personnel, suppliers, and others about your operations and goals.
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Capital Raising:
Whether you are a startup or expanding or buying a new business, capital is critical to success. McKinley can help you prepare, locate sources and introduce you to the contacts you need to fulfill your dreams.
We offer forums five times a year where Business people with new ideas, new businesses, music, art, books meet face-to-face with investors. The environment is one of cooperation. Funders know the projects from our forums are well structured, well documented and well prepared so the risk is lower.
Please call 908-684-9441 for more information regarding these income-building forums.
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Radio and TV Ads:
We’ve placed millions of dollars of Radio and TV Advertising and have connections with radio stations and media houses nationwide. We can get just about any ad onto any radio station at a price that is usually heavily discounted due to our network of stations, and high volume of media placement. If your company is in need of radio air-time, don’t place anything until you’ve checked with us to make sure you’re getting the absolute best placement at the lowest price.
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Web Design:
Your website is one of the first things that your prospective clients look at when determining whether or not to move forward with you. It’s crucial that you have a quality website that will Interrupt, Engage, and Educate your prospect. Our team offers full website copy writing and graphic design layout. Whether you have e-commerce needs or would just like a web presence, our team of professionals can create a professional website that will both look good and make you money.
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Search Engine Optimization:
Almost everyone has heard of SEO but almost no one really knows what it is, how much it costs, or where to get it. Click Here to get all the answers to your questions. Packages Range from $1500 to $2500 and include first page placement on 10 major search engines.
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Graphic Design:
Copy and Interrupt are only half of what it takes to produce a good quality ad and marketing campaign. Your ads and pieces have to be both verbally and visually effective at interrupting to get your prospect to read your ad and take action on what you are offering. Our graphic designers can produce exactly what you're looking for by utilizing their graphic design experience and knowledge of the Monopolize Your Marketplace System. They can create anything from logos to product design and each has been trained on the MYM System to ensure that they consistently produce graphic design layout that will make you money.
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Printing Services:
With the thousands of printers that are available today it can be hard to know which ones are dialed in to what you are trying to accomplish as a company, and are tuned in to your specific needs. We are pleased Press Print AND Mail house services that offer special pricing and hopper-system opportunities. Our printers are thoroughly screened and tested to ensure that they can produce results in a professional and timely manner.
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List Procurement:
Getting your message to qualified prospects is a crucial step to any marketing campaign. We have worked with dozens of different list providers, and have utilized the process of elimination to cut our list of providers down to a select few. The process was simple…find the providers that could get the most accurate lists, and set up strategic alliances with them. Through these alliances we have developed the ability to acquire just about any list on the face of the planet, without all the hassle of going back and forth with a list provider who doesn’t have the first clue what you want or need.
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Transcription:
Finding somebody to handle the transcription and delivery of your important documents can be a headache at times. There’s nobody else who better understands the need of having a document transcribed correctly and delivered in a timely manner. Our clients have grown to appreciate this added service that we provide. We can have your document transcribed and delivered within one business day.
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